Lesaffre, Global Key Player in Baking and Fermentation
Lesaffre, Global Key Player in Baking and Fermentation
Trends
Technological advancements in baking and the constant changes in consumer appetites challenge the way bakers innovate and bake.
Working alongside bakers, formulators, and researchers, Lesaffre continues to innovate by keeping ahead of global market trends and providing bakers with the ingredients and know-how to bring their baked goods to life.
In terms of ingredients, less is more. Today’s consumers are looking for ingredients with names they recognise. Around one in four new product launches across Asia Pacific today is described as “clean label”. In this environment where transparency is more important, industrial bakers need to be nimble. Simpler labels with ingredients consumers recognise are in demand.
Retailers are requiring e-free breads, with natural colours, and without additives or preservatives. Information about ingredient sourcing and sustainability is also called for, as consumers search for more “authentic” and “real foods”.
Enquire with Lesaffre about our additive-free solutions.
In contrast to the fast pace and mass production of modern life, there’s a growing appeal for the slow, the authentic, and the artisanal. Artisanal bakeries contribute to almost half of Vietnam’s total bakery market value, catering to the expanding middle class community.
With innovative ingredients and mixes to suit traditional breads, sweet specialty breads and healthier breads, Lesaffre can help you create artisan breads in reduced time, while achieving cost efficiency.
Vietnam’s vast archipelago and the need to deliver fresh baked goods across the country poses many challenges in terms of shelf life, logistics and cost control. Industrial bakers are looking for frozen dough solutions to navigate these issues, while hospitality outlets such as restaurants, hotels and cafes that do not have baking facilities or expertise are also benefiting from the convenience and consistency these solutions provide.
Lesaffre has been working alongside industrial bakers to continue refining and innovating frozen dough techniques to maintain the freshness of baked goods and deliver greater variety to consumers.
